'The Fault In Our Stars'

The ‘Fault in our Stars’ became a box office success because it became the most watched new release of all time during its third weekend of having been released. It is suggested that girl power drove this movie to success, earning an estimate of $48.2 million very early on. However, other sources debate that it was the actress, Shailene Woodley, who created the excitement for the movie as her characterisation and emotion convinced so many people and drew them in. Her flawless performance may have been what caused ‘The Fault in our Stars’ to be talked about so much which then went on to attract the attention of the many million viewers. Another possible idea for the films success is Smart Marketing. The Movie did a very good job reaching out to social media, attracting the attention of many young people. Straight away this was a very effective target audience and because social media is so popular, the release dates and advertisements were shared around very quickly. The producers even put on a special Thursday night screening with a Q and A from the cast, which generated a lot of interest, and the positive reviews spread like wildfire. After 3 weeks, it was starting to become a world sensation. Also, the original book by John Green was already a hit to many readers, so the book would have been a big stepping-stone to the film’s success. Many reviews said that the film was beyond their expectations. The execution of the movie was a huge factor because even the best Smart Marketing wouldn’t have had made a difference if the actual acting and screenplay wasn’t to a good standard. The execution of the movie generated thousands of fans leading to a box office success. In addition, the timing of the release also contributed to its success because at the time, the box office was facing weak competition meaning that all eyes were on ‘The Fault in our Stars’. Its release date, June 2nd , was a very wise choice because it was the first major summer movie, which created excitement for a few weeks before other major movies were released and only then did the competition start. Finally, another possible factor for its driving success would be the reality and raw truth in the story line. The romantic teenage tragedy hit home to so many fans which meant that they would have connected on a deeper level compared to light hearted movies. This means that ‘The Fault in our Stars’ would have stayed with them long after it had finished, so it would have been a popular topic of conversation, creating publicity for the filmmakers and the movie itself. The film producers turned over a huge amount of profit, proving to the media that this film was a clear success - a success, infact, of $48.2 Million. A film’s success is measured by total tickets sold – Office Gross. The growing foreign market is also used to measure success because if a movie goes international by a large percentage then it shows box offices that that particular movie has created a lot of excitement, proving its success. It is uncertain whether the industry will ever move away from using Office Gross to measure success. Although the box office uses this method, I assure you that it is not the best measure. Dollars/ pounds spent per ticket - although more time consuming to work out and more difficult to grasp - does actually provide a better insight into how well the movie is performing. A better measure would include worldwide ticket sales, but the average ticket price in many parts of the world is never the same. In conclusion, the box office will continue to use ‘movie gross’ as a way of measuring success, although it’s proved not to be the most effective method.