Monday, 24 November 2014

Case studies

US Blockbuster
The Edge Of Tomorrow.

Director: Doug Liman

The loss of cinema watching, home cinema and streaming online increased. 

Production costs: $178 million to produce.

Stars are Tom Cruise and Emily Blunt. Mega stars which brought publicity and audience’s attention.

Genre – Sci-Fi Action, PG rating – family movie. Attraction would have been successful, although 
anyone under 13 wouldn’t be advised to watch.

Box office: $100,206,256

Budget: $178,000,000

Opening Weekend: $28,760,246 (USA) No 3 in the box office summer releases.

Release date: 6th June 2014 (USA)

Production Co credits: Warner Bro’s , Village Roadshow Pictures, Rat-Pac Dune Entertainment.
Marketing: The multiple Title changes from ‘All you need is kill’ is one of the reasons the box office flopped.

Trailers were not executed to the audience’s appeal.

https://www.youtube.com/watch?v=yUmSVcttXnI

Genre: Action, sc-fi
Narative: Cage made to go to war, dies but re-lives everyday again. Rita finds out and works with him to take down the enemy. 
Location: London/France
Themes: violence, love, Fighting
Pacing:Slow development, to a climax, social network likes.
On screen graphics: Release date, hash tag promotion, past directories, titles.
Editing: escapism, graphics.
Music: Futuristic non-diegetic, matches the action.

Warner Bro’s underestimated the competition.

Reviews:
Edge of Tomorrow, Reviews
2014 Film

             90%Rotten Tomatoes-242 votes
8/10IMDb-212,969 votes
71%Metacritic-43 reviews

Based on a Japenese novel - All you need is kill. The blockbuster already had an audience suited which benefited the box office. 


TOMATOMETER 

Average Rating: 7.5/10
Reviews Counted: 242
Fresh: 218
Rotten: 24
Critics Consensus: Gripping, well-acted, funny, and clever, Edge of Tomorrow offers entertaining proof that Tom Cruise is still more than capable of shouldering the weight of a blockbuster action thriller.

AUDIENCE SCORE 

Average Rating: 4.2/5
User Ratings: 132,357



UK production
Harry Potter.

Production costs: $200 000 000 to produce.


Stars: Daniel Radcliffe and Emma Watson brought publicity and audience’s attention.
Genre: PG(13), fantasy adventure, mystery and family movie.

Box office opening weekend: $169, 189, 427

Release date: 15th July 2011 (USA) Schools out on summer break, Potter films usually make more during summer breaks. Weekend release dates gain more of a target audience.
Gross prediction: 985 000 000 - adds to the success of the movie. 

Widest release: 4125 theatres.

Production credits: Warner Bro's, Heyday Films, Moving picture company.

Marketing: Target audience identified- teens have an interest and family.

Competition: Smurfs 10% Transformers 40% Harry Potter 50%
Warner Bro's top 10 movies were mainly Harry potter sequels. 

Publicity from Harry Potter world and franchise. Based on novel J.K Rowling, already an audience for the UK production and publicity.

Advertising: 1 sheet with 3D effect, A trailer, Partner with universal and its hotels with poster placement, snap tag handouts during promotions, Large building cover advertisements, run poster in top 5 consumer magazines. Mass advertisement helped contribute to its box office success. 
Media and social network, mobile apps and sound effects, Harry Potter custom stickers. 

Trailer

https://www.youtube.com/watch?v=I_kDb-pRCds

Genre:Adventure, mystery, Fantasy
Narative: Harry is going to confront
Location: Britian
Characters: Harry, Hermione, Ron, Voldemort.
Themes: Violence, magic/spells, loyalty, bravery.
pacing: develops to a climax.
On screen graphics: Warner bro symbol, release date, promoting in 3D.
Editing: Animation graphics/ green screen.
Music: Non diegetic, matching the action, supernatural.

Reviews: 
  1. Harry Potter and the Deathly Hallows – Part 2, Reviews
    2011 Film
    1. 8.1/10
      IMDb-397,388 votes
    2. 87%
      Metacritic-41 reviews



TOMATOMETER 

Average Rating: 8.3/10
Reviews Counted: 305
Fresh: 292
Rotten: 13
Critics Consensus: Thrilling, powerfully acted, and visually dazzling, Deathly Hallows Part II brings the Harry Potter franchise to a satisfying -- and suitably magical -- conclusion.

AUDIENCE SCORE 

Average Rating: 4.3/5
User Ratings: 381,647


Harry Potter and the Deathly Hallows - Part 2







American independent 
Pulp Fiction

Production costs: $8 000 000

Stars: John travolta, Uma Thurman, Samuel L Jackson, Bruce Willis. major stars brought publicity and attention. 

Genre: Crime (R rating) 

Domestic Total Gross: $107, 928, 762

Release Date: October 14th 1994.
Distributor: Miramax

Opening weekend box office: $9, 311, 882
Widest release: 1,494 theatres.

Production credits: Lawrence Bender, Michael Shamberg 

Marketing: No viral advertisement as it was not available in 1994. Publicity from Quentin Tarantino's film, Reservoir Dogs which was popular so when Pulp fiction was released there was a lot of buzz. Target audience identified.

Trailer

https://www.youtube.com/watch?v=s7EdQ4FqbhY

Genre: Crime
Narrative: Gangster men committing crimes, he looks after a woman whilst the guy is away, but she gets her self overdosed. She survives and there is a love connection.
Location: America
Characters: Vincent (Charming criminal) Mia, Jules winnfield (criminal)
Themes: Crime, Drugs, love, violence, betrayal.
Pacing: Fast paced
On screen graphics: Festival nominations (cannes film festival) Release date, Title.
Voice over - man saying the stars in the film.
Music: Non diegetic - matches action.

Competition - Reservoir dogs - director the same, but he wanted to know if he could beat the publicity and box office for the new pulp fiction.

Reviews: 


TOMATOMETER 

Average Rating: 9/10
Reviews Counted: 71
Fresh: 67
Rotten: 4
Critics Consensus: One of the most influential films of the 1990s, Pulp Fiction is a delirious post-modern mix of neo-noir thrills, pitch-black humor, and pop-culture touchstones.

AUDIENCE SCORE 

Average Rating: 4.2/5
User Ratings: 1,114,916


Worldwide Release
Amelie.

Production costs: $10 000 000

Domestic Total Gross: $33,225,499

Stars: Audrey Tautou - not as well known in England, limited audience. 

Genre: Foreign

Opening Weekend:$136 470

Worldwide gross: $173, 921, 954

Release Date: November 2nd 2001

Marketing:

Trailer:

https://www.youtube.com/watch?v=HEFrLnS5sQY

Genre: Fantasy, love
Narrative: Amelie with magic goes around to fix other peoples lives.
Location: France
Characters: Amelie
Theme: magic
Voice over: Man saying the summary.
Music: fantasy music - matching the action.



Reviews:

TOMATOMETER

Average Rating: 8.1/10
Reviews Counted: 175
Fresh: 155
Rotten: 20
Critics Consensus: The feel-good Amelie is a lively, fanciful charmer, showcasing Audrey Tautou as its delightful heroine.
Average Rating: 7.6/10
Reviews Counted: 33
Fresh: 24
Rotten: 9
Critics Consensus: The feel-good Amelie is a lively, fanciful charmer, showcasing Audrey Tautou as its delightful heroine.

AUDIENCE SCORE

Average Rating: 4.2/5
User Ratings: 464,629

Production Credits: Claude ossard productions.































Fault in our stars



Director: John Boone

Box office: $304.2 million (worldwide)

Produced by: Wyck Godfrey, Marty Bowen

Released: 16th May at Seattle International Film Festival, 6th June in US, 19th June in UK

Certificate: 12A

Starring: Shailene Woodley, Ansel Elgort, Nat Wolff

Shailene Woodley is an American actress who made her acting debut in the 1999 TV movie Replacing Dadand is know for her role as Amy Juergens in The Secret Life of the American Teenger (2008-2013), Tris inDivergent (2014) and Hazel in The Fault in Our Stars.


Shailene Woodley - originally cast as Mary Jane Watson but her character was cut and she was considered for Katnis Everdeen but jennifer Lawrence was accepted instead. Cosette audition - beaten by Amanda Seyfried. This shows her success and her fan base would already have been established. 
Ansel Elgort is an American actor, musician, producer, singer and DJ. Known for his role as Tommy Ross in Carrie (2013), Caleb Prior in Divergent (2014) and Augustus Waters from The Fault in Our Stars (2014); his first credited acting job was in Carrie (2013)


Franchise

Divergent series (Divergent, Insurgent/ Allegiant)

Director: Robert Schwentke

Box office opening (Divergent): $54 million
Box office opening (insurgent): $52 million

Divergent gross: $150 million
Insurgent gross: $121 million

Production Costs: Divergent - $85 million
                              Insurgent - $110 million - factor of not being as successful.. larger budget, less
                              cinema visits, influenced by home cinema, online streaming, downloading, cost of          
                              cinema.

Rating - PG -13
Genre- Action/adventure

Release Date (Divergent) - March 21st 2014 (Similar dates, successful)
Release Date (Insurgent)  - March 20th 2015

Worldwide theatre release - (Divergent) - 3936 Theatres (3D showings caused bigger appeal for target audience)
                                          - (Insurgent) - 3875 Theatres

Actors: stars - Shailene Woodley, Kate Winslet and Theo James (fan base from divergent) increased publicity. performance additionally added attention.

Based on best selling novels - identified target audience for success, publicity already known (fan base)

Marketing: Distributor - Lionsgate/Summit

Promotion - Novels/ merchandise/ trailers / social media / music videos (Ellie Goulding 'hanging on')
4D immersion of 'Insurgent' users/fans experience similar tests that were referenced in 'Divergent'
This helped promote Insurgent because it was interactive for fans and target audience.

Reviews:
  1. Divergent, Reviews
    2014 film
    1. 40%
      Rotten Tomatoes · 198 votes
    2. 6.8/10
      IMDb · 257,591 votes
    3. 2.5/4



      Insurgent, Reviews
      2015 film
      1. 31%
        Rotten Tomatoes · 154 votes
      2. 6.9/10
        IMDb · 36,826 votes
      3. 42%















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